Challenge
As part of the launch of a new CQP (Certificate of Professional Qualification) for sales professions, Autodistribution asked us to recruit five qualified candidates for the next intake, thereby completing their sourcing process. We had two months to identify and qualify candidates with sales skills who wanted to take a certification course with a view to obtaining a permanent contract. To do this, we had to work on our sales pitch and anticipate candidates' objections.
Naturally, the volume of profiles to be identified was very high, as the training was in the form of a professional contract and we were looking for profiles with previous sales experience. The number of negative responses was particularly high. Furthermore, the deadlines were non-negotiable: if we did not have the five profiles by the start of the training programme, the session could be cancelled.