Recruitment of Store Managers
for a Boutique F/M

Presentation of our client

The Faguo brand offers a collection of clothing, shoes, luggage and accessories for men. It is THE French brand recognised for its eco-responsible approach, its transparency in manufacturing processes and its reduced CO2 impact. Its mission is to raise awareness and engage our generation in the fight against climate change. A pioneer in the design of "carbon-positive" products, the company captures more CO2 than it emits. In January 2020, Faguo became a French B CorpTM certified mission-driven company, meaning that the company has enshrined its commitment to producing environmentally friendly products in its articles of association.

Its goal is not to be the best in the world, but to be the best for the world by constantly improving.

Working for Faguo means choosing to commit to an approach with multiple social and environmental objectives.

The brand now has 14 shops, 280 points of sale and is present in 24 countries.

SECTOR

Fashion and accessories distribution

CHALLENGE

Help Faguo achieve its recruitment goals
Source profiles in Annecy
Build a pool of profiles in Paris
Engage our client's responsiveness

SOLUTION

Premium Offer

RESULTS

21 qualified CVs sent to the client

Challenge

Store managers are difficult to attract and retain due to low salaries in this sector and fierce competition between brands. Store team leaders, store managers and shop managers are often difficult candidates to find because they are in high demand and must have specific experience in this field. They must also have multiple skills: team management, monitoring of retail-specific KPIs, sales, in-store product management, distribution and product shelving, regardless of the type of store or sector.

To meet this challenge, it is essential to have the right tools and to generate volume by attracting specific candidates with links to the retail sector. All of our clients (company directors, HR managers, managers, etc.) are looking for intuitive tools to facilitate the search for candidates, regardless of the job or sector.

Solution

To help FAGUO with its recruitment, we dedicated one member of our team for a month to searching for and identifying profiles through a direct approach. We distributed a video advertisement explaining the specifics of the Store Manager role and made an average of 40 calls per day to carry out telephone pre-qualifications. During these four weeks, our Sourcing Officers also set up a system on our ATS to facilitate the creation and monitoring of a pool of candidates such as Shop Managers etc.

We also had to make Faguo's HR Manager aware of the need to be extremely responsive as soon as qualified profiles were received. Store Managers are highly volatile and in high demand, so it is very important to contact them very quickly so as not to lose them to another brand.

Results

169 CVs from potential candidates considered
93 pre-qualifications completed

21 qualified CVs sent to the client
10 candidates in the Paris talent pool

The CVs sent were of good quality and the team was responsive. I was able to recruit two employees at an unbeatable price! We are working together again on our next campaign.

Luigi

Founder and Partner